Take A Sheet

Adweek thinks that the current television, print and outdoor campaign for Sheets Energy Strips, featuring Pittbull and Lebron James (a cofounder of the company) among others, “has to be the low point of 2011 advertising so far.” I think it’s pretty fricken’ clever, actually.

The brand got a jumpstart on its $10 million marketing campaign in May thanks to this brilliant viral video with the Denver Nugget’s Danilo Gallinari. The video got almost 200,000 hits on YouTube in less than a week.

Via AdFreak and CNBC

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~ by The 1955 Hudson on September 20, 2011.

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