Classic VW Beetle Ad Campaigns
Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York where Bernbach was Creative Director. In 1949 they teamed up with Mac Dane who was running a tiny agency and together they started Doyle Dane Bernbach in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of advertising, serving as the creative engine of the agency.
Their campaigns for Volkswagen throughout the 1950s and 1960s were said to have revolutionized advertising. Notable campaigns included the 1959 Think Small series of Volkswagen advertisements, which was voted the No. 1 campaign of all time in Advertising Age’s 1999 The Century of Advertising. – Wikipedia
Via La boite verte